Street style blogs are viewed as exclusively the domain of avant garde young people with their daring, artistic individuality. It’s also no secret that the fashion industry worships at the fountain of youth.
In recent years there has been a growing call for diversity from the internet and pressure for change. One that has gained considerable success is Advanced Style. It was launched by photographer Ari Seth Cohen who broke from convention in 2008. The fashion photo blog documents street style, yes, but of those over 60.
Since Advanced Style began in New York it has been highly successful and has spawned a coffee table book, a documentary and countless articles of praise. Though, it began mostly with women it has now begun to show even more men of a similar age.
The people photographed on this style blog, unlike their younger counterparts, are less subject to fashion trends and even fashion faux pas. They weave a lifetime of experience into expressing their identity through the way they dress.
The photos of often eccentric and entirely unique women (and men) put a fresh face on fashion and a positive angle on ageing. Now the women’s stories are being told in different formats, the blog’s success is only growing.
There’s a diversity among the people Ari Seth Cohen photographs that appeals to a wide audience. The ages can range from their 60s to their 90s and beyond along with the variety in their backgrounds and tastes. There’s a lot less pretension and a lot more fun in their fashion.
The running theme in the photos, however, seems to be dressing with a purpose. That purpose may be always looking your best, dressing to impress or standing out from the crowd. Yet, every person on Advanced Style puts that extra effort to say something to the world. That’s what makes it inspiring in fashion and beyond.