Susanna Lau aka. Susie Bubble is the former editor of fashion website Dazed Digital, the online arm of Dazed and Confused magazine. She’s now a full-time fashion blogger for her website, Style Bubble.
Her British-based blog was launched in 2006 and takes a look at the fashion industry with a focus on new and exciting designers. She continues to write for various fashion publications and grow in notoriety.
Susanna Lau may be another fashion editor whose experience and access has translated in to online success but she’s certainly one worth watching. Susie Bubble has captured an audience with her unique style, passion for the fashion industry and colourful travels through it.
Susie Bubble is a regular at fashion weeks and exhibitions with increasing admittance to all that it has to offer. She has landed interviews with the likes of top fashion designers like Raf Simmons of Dior for the launch of their documentary. She showcases craftsmanship from more obscure brands and skills. Style Bubble then gives an in-depth, vibrant look at fashion that is hard to find elsewhere. All the while, she avoids speaking down to her audience when venturing in to lesser known areas and expertise.
Another key part of the Style Bubble appeal is that it’s from a first-person perspective. Susie doesn’t hesitate to try on clothes and pose in her blog pictures like thousands of aspiring writers out there.
She’s broadly known as a street style star for her personal aesthetic and being in the right places at the right times. She can be seen topping lists of fashionistas to follow though her knowledge of the industry is evident through her writing.
At the same time her, sometimes whimsical, take demystifies the clique-y world of fashion and this is all down to her approach. She confesses to being the outsider in that world whilst inviting you in.