The biannual British style tome, LOVE magazine, was founded in 2009 by fashion journalist and stylist, Katie Grand. Her reputation and influence has seen it quickly become a must-read in the industry.
Katie Grand is a graduate of St. Martins after writing to Vogue editor, Liz Tilberis to ask how she could get her job one day. Other graduates include industry giants like Alexander McQueen, John Galliano, Jimmy Choo and Stella McCartney. The latter of which became a good friend before Katie dropped out to move into magazines, according to The Guardian.
She began styling and directing fashion photoshoots for the newly launched, Dazed & Confused magazine. She ended up staying there for seven years before her career skyrocketed. During this time the magazine made its name as a fashion authority of the nineties. It continues to launch influencers such as Susanna Lau of Style Bubble.
At Dazed, Katie Grand launched the spin-off and her first biannual fashion title AnOther magazine.
Katie then moved on to become fashion director of style magazine The Face. That particular magazine is widely known for launching the career of Kate Moss. Grand was also promise her own magazine in the future.
At the same time she had begun working for big name designers including Prada. A short while later she became editor-in-chief at POP. This was her second biannual fashion magazine which she co-founded.
This gained her even more influential friendships in the biz. It also became immediately profitable with a streamlined team, focus on new faces and quality publishing.
Grand continues to work as a stylist for fashion shows and photoshoots whilst running LOVE magazine which she launched herself. Her numerous other gigs are highly paid whilst it seems LOVE magazine remains her focus and labour of love.
LOVE is a leader in the industry and each issue makes headlines in its own right. Cover stars include Beth Ditto, Cher, Kate Moss and Gisele Bündchen.
The LOVE magazine is also published by Condé Nast and adds another luxury brand to their newsstand. It often explores high fashion with gritty, edgy imagery and a large dose of nudity. The skin exposure seems to be a trait that follows Katie Grand alike the high profile covers.
The online edition is equally visual with plenty of images and exclusive videos. It, however, doesn’t quite capture the luxury and power of its print counterpart.
It’s Katie Grand’s vision and reputation that bring credence and character to this venture. The irreverent LOVE magazine website is a candid snapshot of what the mag has to offer. It serves as a keenly curated teaser between print publications.
Videos often give a light-hearted look at the fashion industry like the recent series of conversations between Poppy and Cara Delevingne. It’s fun, almost juvenile and “real”.
It’s clear that the LOVE magazine is already highly regarded and continues to push boundaries. It gets people talking and sets the agenda. It’s clear that this is one of Katie Grand’s many projects past, present and hopefully future.